The latest ceramic fairs and exhibitions (i.e. Cersaie and Coverings) outlined new specific market trends, when it comes to house wall coverings. Such trends aim at establishing ceramic as a real home feature that, together with the furniture, contributes to personalize and value interior design.
One of the most prominent trend reproduces wood veining and ties with ceramic. The demand for tiles with a wooden effect is in fact increasing, especially when they recreate old, consumed, randomly combined woods. Indeed, the newest digital technologies can obtain extremely realistic effects, with the goal of obtaining a final output as authentic as possible.
On top of this, colorful materials and concrete effects, especially in small, traditional formats, are regaining popularity. With its vintage patterns, the concrete aims at creating a warm and traditional style that perfectly fits with urban and industrial settings.
Last but not least, the stone effect is worth a mention. Ceramics reproduce the most ancient and traditional of the building materials ever, stone. As a matter of fact, interiors can be customized by combining all the different stony varieties, ranging from the lighter tuff colors to the darker volcanic rocks.
Ceramica Incontro's new small-format product line for walls and pavement coverings, Fittile, fully interprets the aforementioned trends in an original and exclusive fashion, resulting in three collections. Keel collection explores the demand for old-wood effect, with products in different colors and a particular focus on sea wood. Oldy collection presents patterns inspired by cloths from the '70s on a concrete effect. Stony collection reproduces the stone in all its possible expressions, thus conveying the versatility of the material.
All in all, Fittile absorbs the new industry trends while constantly working on offering original and innovative lines, thus guaranteeing a contemporary product aligned with the market taste.
For more info: FITTILE